9 Figure Operators
3 Seismic Shifts
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The Multi-Billion Dollar Network
That Can Scale Your Business

Learn from $100M+ contractors how to build generational wealth before your competitors figure it out.

  • October 26–28, 2026
  • Mandalay Bay
  • Las Vegas, Nevada
2,000+Contractors attending
$100M+Avg speaker revenue
Sold Outin 2023, 2024, and 2025

What's Coming For Your Market

Three Changes Are Choosing Your Market's Next Owner. Are You On The List?

AI, private equity, and a marketing disruption are hitting home service on all sides. And you can't afford to neglect any of them.

01

AI and Technology

AI: How Your Competitors Are Already Pulling Ahead

It's easy to leap to marketing when we think about AI, but it's also made it cheaper and faster than ever to refine systems, close sales, and train techs. The contractors using it well are growing faster than the ones who aren't.

The shops standing still on AI right now are the ones that'll be for sale in three years.

My techs used an AI tool to get better at selling and they doubled their average tickets in just 30 days. Tommy Mello
02

Private equity

Private Equity: Why Fast Growers Become Targets

When a competitor starts growing fast, whether from AI, better systems, or smart hiring, private equity will inevitably notice. PE firms are actively buying home service companies at record valuations. And once a competitor has that capital behind them, they can out-market and out-hire you in your own backyard.

You can be the one who gets acquired on your terms, or the one left competing against someone else's money.

03

Marketing disruption

Marketing Disruption: The Lead Flow You Used To Count On Is Already Drying Up

Google keeps rewriting the rules underneath you. AI Overviews are swallowing the organic clicks that used to reach your site, ad costs keep climbing, and the channels that filled your pipeline two years ago convert worse every quarter. The contractors already rebuilding their lead engine around what works now aren't feeling the squeeze.

Everyone else is stuck paying more for a phone that rings less, while a smarter competitor absorbs the calls that used to be theirs.

Do Nothing And This Buries The Business You Built

Here's how it plays out. AI hands your competitor cheaper leads and faster sales. That growth turns them into the shop private equity wants to back. With that capital behind them, they out-spend you on every channel Google reshuffles next, locking up the search terms and ad placements your leads used to come from.

Sit still and you are the one left behind. Show up, and Freedom builds it bigger.

Why Owners Come

Direct Access To $10M to $100M+ Owners Across Multiple Trades

Learn what's working right now by listening to contractors who've already solved the problems you're facing, then ask them directly after.

  • How $100M contractors keep their phones ringing year-round
  • How they broke through revenue plateaus without burning out
  • How they hire solid techs in new markets from scratch

What You Leave With

Walk Out With Solutions, Not Just Notes

Most owners walk in with real problems: bleeding cash, short on techs, stuck at the same revenue number. They walk out with answers from people who've already fixed those exact problems.

  • Practical strategies you can implement the day you're back in office
  • Real conversations with owners at your exact revenue stage
  • A clear roadmap, not inspiration that fades in 48 hours

What Gets Covered

Address The Biggest Opportunity Or Challenge In The Market

Don't get stuck solving problems with yesterday's solutions. At Freedom, you'll discover the latest and best strategies to get more leads, hit revenue goals, and gain financial freedom. When something's working, we're on it first.

  • The best strategies working right now, not outdated strategies that worked years ago
  • How to get more leads without blowing your marketing budget
  • What the top 1% of contractors are doing differently right now

The Lineup

Who You'll Learn From At Freedom 2026

Every speaker at Freedom has built and scaled a company at the highest level.

Eric Trump
Confirmed 2026

Eric Trump

Executive Vice President, The Trump Organization · NYT Bestselling Author

What he's covering

How To Scale a Global Brand, Protect It Under Pressure, and Know When To Expand

Eric Trump has spent two decades running the day-to-day of one of the world's most recognized real estate and hospitality brands. Strip away the name and it's the same work you do every day: job sites, crews, vendors, budgets, and deadlines, at nine-figure scale. At Freedom 2026, he'll break down what it takes to grow a brand across industries, defend it when it's under attack, and decide when the moment is right to expand.

Donald Trump Jr.
Confirmed 2026

Donald Trump Jr.

Executive Vice President, The Trump Organization

What he's covering

A Fireside On The Economy, Labor, And Capital, And What It Means For Your Business

Donald Trump Jr. has spent his career in the family business, from construction and development to running day-to-day operations across the Trump Organization's portfolio, real job sites, real payrolls, real risk. At Freedom 2026 he'll sit down for a fireside on where the economy is headed, what's happening with labor and the cost of capital, and what it means for operators deciding right now whether to grow, hold, or wait.

Robert Herjavec
Confirmed 2026

Robert Herjavec

Emmy Award-Winning Executive Producer · Lead Shark, Shark Tank

What he's covering

How To Grow And Build A Business That Creates Generational Wealth

Robert's most recent company grew from 2 employees to nearly 1,000 and generated over a billion dollars of value before he sold it to private equity. At Freedom 2026, he'll share everything he's learned about growing and building businesses.

Martha McSally
Confirmed 2026

Martha McSally

First Woman to Fly an Air Force Fighter Jet in Combat · Former U.S. Senator

What she's covering

How To Lead Under Pressure And Build A Team That Performs When It Matters Most

Martha was the first woman in U.S. history to fly an Air Force fighter jet in combat and the first to command a fighter squadron in combat, before serving in the U.S. House and Senate. At Freedom 2026 she'll show you how to lead yourself first, build high-trust teams, and execute with clarity when the stakes are high.

Tommy Mello
Confirmed 2026

Tommy Mello

Founder, A1 Garage Door Service · Home Service Freedom

What he's covering

How To Build A $200M+ Home Service Business And What He'd Do Differently

Tommy built A1 Garage Door from a one-truck operation into a $200M+ company. At Freedom 2026 he's pulling back the curtain on the decisions, systems, and hires that made the difference and the mistakes most contractors are still making right now.

Jim Leslie
Confirmed 2026

Jim Leslie

CEO, Home Service Freedom

What he's covering

The Marketing Playbook That Keeps Phones Ringing When Everyone Else Is Slowing Down

Before HSF, Jim was CMO at A1 Garage Door, helping drive explosive growth by dialing in marketing, operations, and leadership systems. At Freedom 2026 he's breaking down the exact lead gen strategies that work in today's market.

Ellen Rohr
Confirmed 2026

Ellen Rohr

Home Service Financial Expert · Author, How Much Should I Charge?

What she's covering

How To Stay Profitable When Everything Gets More Expensive

Ellen has spent decades teaching contractors the part most owners avoid: the numbers. She's turned around struggling shops by fixing pricing, cash flow, and the systems behind them. At Freedom 2026, she'll walk through the levers that protect your margins when labor, materials, and overhead keep climbing.

Keith Mercurio
Confirmed 2026

Keith Mercurio

Founder & CEO, Ethical Influence Global · Leadership And Sales Trainer For The Trades

What he's covering

How To Turn Technicians Into Leaders Your Customers Trust

Keith started in the trades as a plumbing apprentice and has since spoken to nearly 30,000 people and guided more than 600 businesses on leadership, influence, and sales. His Ethical Influence Model teaches teams to sell in a way that serves the customer instead of pressuring them. At Freedom 2026, he'll show you how to build that into your crew.

AJ Jain
Confirmed 2026

AJ Jain

Co-Founder & CEO, Broccoli AI · Voice Marketing AI For Home Service

What he's covering

How To Find Out Which Marketing Dollars Actually Book Jobs

AJ is an engineer who went looking for the real problems in the trades by walking job sites and knocking on plumbers' doors, until a Sacramento plumbing owner gave him a shot. That partnership became Broccoli, now a leading voice marketing AI platform for home service. At Freedom 2026, he'll show you what your phone calls reveal about the money your marketing is really making.

Tyson Chen
Confirmed 2026

Tyson Chen

Founder & Co-CEO, Avoca AI · Backed by Kleiner Perkins

What he's covering

How To Answer Every Call And Book More Jobs Without Adding Staff

Tyson built AI for self-driving cars before pointing it at the problem every contractor knows: the calls that go unanswered. His company Avoca answers the phone around the clock, sounds human, and books straight into your system. At Freedom 2026, he'll break down what AI at the front desk looks like inside a home service business.

Still To Come

And Other Top Business Owners

More speakers being announced for Freedom 2026. Registered attendees will be the first to know as the lineup is locked in.

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Speaker NameDetails announced soon
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The Bar We Set

Previous Freedom Speakers

On The Agenda

A Sneak Peek Of What $100M+ Contractors Will Cover

To help you take advantage of these new opportunities, we've invited $10M to $100M+ contractors like Tommy Mello to cover the strategies you need to win the Gold Rush and build generational wealth.

01

How Top Contractors Hit $100M+ Goals While Most Struggle

Watch Jim Leslie break down the systems and mindsets that separate contractors who scale from those who stall.

02

How To Keep Your Phones Ringing Even As Ad Costs Rise

A veteran home service marketer breaks down what's actually working in lead gen right now, including the channels most contractors ignore while competitors eat their market share.

03

How To Sell More And Charge More Despite Crazy Competition

Kevin O'Leary shared the keys to sales success at Freedom 2025, including how to position your shop so customers stop objecting to your price.

04

How To Stay Profitable When Everything Gets More Expensive

Ellen Rohr walked Freedom 2025 attendees through the financial levers most owners ignore and how to protect your margins even when labor costs, materials, and overhead keep climbing.

05

How $100M Contractors Hire Hundreds Of Top Producers

Jodi Underhill, who helped place 2,500+ home service employees, shared the hiring system that lets top shops build winning teams fast, even in markets where “nobody wants to work.”

06

How To Use AI To Scale Without Working 80-Hour Weeks

Jim Leslie breaks down the exact AI tools and workflows HSF uses internally and how contractors at every revenue level can put them to work immediately to get more done with less overhead.

Hour By Hour

The Full Freedom 2026 Agenda

Four days at Mandalay Bay, from VIP registration on Sunday through the Wednesday close. Pick a day to see what's happening and when.

Sunday, October 25, 2026

  • 3:00 PMto 5:00 PM
    Registration

    VIP and ULTRA Registration

    VIP and ULTRA ticket holders only.

  • 6:00 PMto 9:00 PM
    Special Event

    VIP Event Sponsored by Broccoli

    VIP and ULTRA ticket holders only.

All times are Pacific. Agenda is subject to change as speakers and sponsors are confirmed.

Last Year, In Three Minutes

Watch What Happened At Freedom 2025

Freedom 2025 highlight video

Results, In Their Words

Hear From Previous Attendees

Our profit jumped from $500K to $3.5 million in 12 months. Cody Johnson, Freedom attendee
We quadrupled our business in just a few years. Yoel, Freedom attendee

Here's What Other Past Attendees Had To Say

★★★★★

Having direct access to Tommy and his team of true industry experts is worth its weight in gold. The event blends big-picture vision with practical, hard-earned advice that directly improves how you build teams, deliver service, and scale.

Steve Dodge
Freedom attendee
★★★★★

What a great event! All the talkers had so much valuable information. Being able to network and talk with like-minded individuals was where a lot of the real gold nuggets were.

Vitaly Aspidov
Freedom attendee
★★★★★

Finally got to attend this year. This was not some rah-rah motivational BS, all practical, raw, and invaluable. I'm looking forward to implementing everything I learned.

Efren-Daniel Hernandez
Freedom attendee

Registration

Lock In Your Freedom 2026 Ticket

October 26 to 28, 2026 · Mandalay Bay · Las Vegas, Nevada

Limited availability

General Admission

Full access to the event, sessions, and networking

  • All keynote speeches
  • All conference sessions
  • Meals included
  • Premium vendor access
  • Cocktail networking
Most popular

VIP

Premium experience with direct speaker access

  • Everything in General Admission
  • Upgraded seating and swag
  • VIP Dinner
  • VIP Lounge access
  • Meet and greets with speakers
  • Free access to tech and frontline training
Selling out

Ultra

The full Freedom experience with private access to Tommy

  • Everything in VIP
  • Private brunch with Tommy Mello, 25 people
  • Front-row comfort seating
  • Hotel room included

Questions? Call or text Kayla at 602-581-7563. Group discounts available for 5+ tickets, email events@homeservicefreedom.com.

Secure Checkout

Complete Your Freedom 2026 Registration

Pick your ticket tier and check out securely, right here on the page.

Freedom 2026 Packages Secure Checkout

Conference Venue and Hotel

Mandalay Bay, Las Vegas

October 26th to 28th, 2026. We've secured discounted hotel rates for you that will be available after you purchase your ticket. Staying at Mandalay Bay isn't just about convenience, it's about making the most out of every moment.

  • Spacious, top-notch rooms steps from the event floor
  • 11-acre beach with a wave pool right on property
  • More dining options than you can imagine, all under one roof
  • Award-winning restaurants and live entertainment when sessions wrap

Great rooms, unbeatable access, and everything you need to make this trip productive and unforgettable.

Book your room using our passkey
Mandalay Bay, Las Vegas
The Freedom general session room at Mandalay Bay

Still On The Fence

Frequently Asked Questions

Here are the most common questions we hear.

“Why should I decide now instead of waiting?”

Firstly, AI, private equity, and retiring owners are already changing who wins in your market. Waiting doesn't pause any of that. The contractors who make the first move are the ones buying up shops, not the ones getting bought out or muscled out on leads.

Secondly, Freedom sold out the last 3 years in a row, and we had to turn people away at the door. We don't want you to be someone who missed out on gaining what it takes to elevate their business at such a pivotal time in the home service industry.

“What exactly do I get with each ticket?”
  • General Admission ($997) gets you every keynote, every conference session, meals, premium vendor access, and the cocktail networking night.
  • GA + Tech Training ($1,397) adds a full day of hands-on technician training on top of everything in GA. Learn more about Tech Training →
  • GA + Frontline ($1,397) adds a full day of CSR and dispatch training on top of everything in GA. Learn more about Frontline Training →
  • VIP ($3,997) includes everything in GA plus upgraded seating and swag, the VIP dinner, VIP lounge access, meet-and-greets with speakers, and free access to both the Tech and Frontline training days.
  • Ultra ($15,000) includes everything in VIP plus a private brunch with Tommy Mello (capped at 25 people), front-row seating, and your hotel room included.
“Can I bring my leadership team or techs, and is it worth it for them?”

Absolutely. And in doing so, you'll spare yourself from walking out with the strategy, then go home and spend dozens of man-hours trying to explain “AI lead gen” to your frontline team who weren't in the room. Bring your ops lead, your marketing person, whoever actually implements what you learn.

Group rates kick in at 5+ tickets, so bringing your team usually costs less per person than you'd think.

“What if I'm not interested in private equity or selling my business?”

That's fine, nobody's pitching you a deal. But even if you never touch PE, your competitor might, and a capital injection changes what “competing” looks like in your market, whether you signed up for it or not. Same with AI and hiring. Come for the strategies that make your business stronger regardless of who eventually buys what.

“How is this different from every other ‘growth’ conference out there?”

Most growth conferences are run by people who've never actually run a home service company; they run conferences. And at those, you'll get all of the pomp and circumstance, but a lot less meat on the bone.

At Freedom, it's raw, pointed information. Every speaker here has built and scaled their business, some to nine figures. You're getting what actually worked (and what blew up in their face) from people with real payrolls on the line, not theory from someone who does the keynote circuit for a living.

“What if I'm just starting out and don't have $10M+ in revenue yet?”

The speakers built $10M–$100M+ companies, but none of them started there. The systems, the hiring playbook, the AI tools they're covering work whether you're at $500K or $50M, you just get to apply them earlier and skip a few years of expensive trial and error. Showing up small just means more runway before any of this gets harder to fix.

“Isn't networking just a bunch of salespeople trying to pitch me something?”

Fair concern. Nobody wants three days of business cards and cold pitches. That's exactly why we handpick attendees and vendors, so you're standing next to operators solving the same problems you are, not dodging sales reps. And if someone does pitch you, there's a decent chance it's because they already solved the exact problem you were complaining about five minutes earlier.

The Decision

Don't Wait For The Market To Move. Be The Reason It Did.

AI, private equity, and a marketing disruption aren't slowing down to give you time to catch up. Every quarter you wait is a quarter a competitor spends improving instead of you, whether that's automating their lead gen, raising capital to acquire shops, or locking up the search and ad channels you used to rely on.

Whether you scale and eventually sell for millions, or you're the one buying up other shops and building something bigger, the moment to start adapting is now, before your competitors decide what your market looks like next.

If you don't come

You'll wake up in a year or two wondering how your competitors pulled so far ahead, because they leapt on AI solutions while you waited, positioned themselves to be backed by PE while you hesitated, and locked down the search and ad channels that used to send you leads while you were still relying on what worked two years ago.

If you do come

Five years from now you're running a business you could sell for a much higher multiple. You're growing, buying up smaller shops, opening new locations, watching your name spread as the #1 contractor in your market, because you pivoted when it mattered, while still having time for your family.

This Is Freedom 2026: Built For Contractors Who Refuse To Get Left Behind.

2026 is the year you adapt on your terms, not your competitors'. For yourself, your family, and your employees.