Freedom 2026 starts in --d --h --m --s Thursday AI workshop included · 20 VIP seats left Get tickets
9 Figure Operators
3 Seismic Shifts
1 Event
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The Multi-Billion Dollar Network
That Can Scale Your Business

Learn from $100M+ contractors how to build generational wealth before your competitors figure it out.

  • October 25–28, 2026
  • Mandalay Bay
  • Las Vegas, Nevada
Limited-time bonus · Free with every ticket Free AI Workshop With Jim Leslie Find out if AI is sending your next customer to a competitor. Thursday, Oct 29, the day after Freedom. One room, so seats are limited. See what’s included

Inside Freedom 2025, Las Vegas

2,000+Contractors attending
$100M+Avg speaker revenue
Sold Outin 2023, 2024, and 2025

What's Coming For Your Market

Three Changes Are Choosing Your Market's Next Owner. Are You On The List?

AI, private equity, and a marketing disruption are hitting home service on all sides. And you can't afford to neglect any of them.

01

AI and Technology

AI: How Your Competitors Are Already Pulling Ahead

It's easy to leap to marketing when we think about AI, but it's also made it cheaper and faster than ever to refine systems, close sales, and train techs. The contractors using it well are growing faster than the ones who aren't.

The shops standing still on AI right now are the ones that'll be for sale in three years.

Bonus · Included with your ticket When homeowners ask AI who to call, does your name come up? Jim Leslie’s hands-on AI Search workshop on Thursday, Oct 29 shows you exactly where your company stands, and what to fix first. See the AI workshop
02

Private equity

Private Equity: Why Fast Growers Become Targets

When a competitor starts growing fast, whether from AI, better systems, or smart hiring, private equity will inevitably notice. PE firms are actively buying home service companies at record valuations. And once a competitor has that capital behind them, they can out-market and out-hire you in your own backyard.

You can be the one who gets acquired on your terms, or the one left competing against someone else's money.

03

Marketing disruption

Marketing Disruption: The Lead Flow You Used To Count On Is Already Drying Up

Google keeps rewriting the rules underneath you. AI Overviews are swallowing the organic clicks that used to reach your site, ad costs keep climbing, and the channels that filled your pipeline two years ago convert worse every quarter. The contractors already rebuilding their lead engine around what works now aren't feeling the squeeze.

Everyone else is stuck paying more for a phone that rings less, while a smarter competitor absorbs the calls that used to be theirs.

Do Nothing And This Buries The Business You Built

Here's how it plays out. AI hands your competitor cheaper leads and faster sales. That growth turns them into the shop private equity wants to back. With that capital behind them, they out-spend you on every channel Google reshuffles next, locking up the search terms and ad placements your leads used to come from.

Sit still and you are the one left behind. Show up, and Freedom builds it bigger.

Adapt before they do

Why Owners Come

Direct Access To $10M to $100M+ Owners Across Multiple Trades

Learn what's working right now by listening to contractors who've already solved the problems you're facing, then ask them directly after.

  • How $100M contractors keep their phones ringing year-round
  • How they broke through revenue plateaus without burning out
  • How they hire solid techs in new markets from scratch

What You Leave With

Walk Out With Solutions, Not Just Notes

Most owners walk in with real problems: bleeding cash, short on techs, stuck at the same revenue number. They walk out with answers from people who've already fixed those exact problems.

  • Practical strategies you can implement the day you're back in office
  • Real conversations with owners at your exact revenue stage
  • A clear roadmap, not inspiration that fades in 48 hours

What Gets Covered

Address The Biggest Opportunity Or Challenge In The Market

Don't get stuck solving problems with yesterday's solutions. At Freedom, you'll discover the latest and best strategies to get more leads, hit revenue goals, and gain financial freedom. When something's working, we're on it first.

  • The best strategies working right now, not outdated strategies that worked years ago
  • How to get more leads without blowing your marketing budget
  • What the top 1% of contractors are doing differently right now
Reserve my seat at Freedom 2026

The Lineup

Who You'll Learn From At Freedom 2026

Every speaker at Freedom has built and scaled a company at the highest level.

Eric Trump
Confirmed 2026

Eric Trump

Executive Vice President, The Trump Organization · NYT Bestselling Author

What he's covering

How To Scale a Global Brand, Protect It Under Pressure, and Know When To Expand

Eric Trump has spent two decades running the day-to-day of one of the world's most recognized real estate and hospitality brands. Strip away the name and it's the same work you do every day: job sites, crews, vendors, budgets, and deadlines, at nine-figure scale. At Freedom 2026, he'll break down what it takes to grow a brand across industries, defend it when it's under attack, and decide when the moment is right to expand.

Donald Trump Jr.
Confirmed 2026

Donald Trump Jr.

Executive Vice President, The Trump Organization

What he's covering

A Fireside On The Economy, Labor, And Capital, And What It Means For Your Business

Donald Trump Jr. has spent his career in the family business, from construction and development to running day-to-day operations across the Trump Organization's portfolio, real job sites, real payrolls, real risk. At Freedom 2026 he'll sit down for a fireside on where the economy is headed, what's happening with labor and the cost of capital, and what it means for operators deciding right now whether to grow, hold, or wait.

Robert Herjavec
Confirmed 2026

Robert Herjavec

Emmy Award-Winning Executive Producer · Lead Shark, Shark Tank

What he's covering

How To Grow And Build A Business That Creates Generational Wealth

Robert's most recent company grew from 2 employees to nearly 1,000 and generated over a billion dollars of value before he sold it to private equity. At Freedom 2026, he'll share everything he's learned about growing and building businesses.

Martha McSally
Confirmed 2026

Martha McSally

First Woman to Fly an Air Force Fighter Jet in Combat · Former U.S. Senator

What she's covering

How To Lead Under Pressure And Build A Team That Performs When It Matters Most

Martha was the first woman in U.S. history to fly an Air Force fighter jet in combat and the first to command a fighter squadron in combat, before serving in the U.S. House and Senate. At Freedom 2026 she'll show you how to lead yourself first, build high-trust teams, and execute with clarity when the stakes are high.

Tommy Mello
Industry Experts PanelA1 Leadership Panel

Tommy Mello

Founder, A1 Garage Door Service · Home Service Freedom

What he's covering

How To Build A $200M+ Home Service Business And What He'd Do Differently

Tommy built A1 Garage Door from a one-truck operation into a $200M+ company. At Freedom 2026 he's pulling back the curtain on the decisions, systems, and hires that made the difference and the mistakes most contractors are still making right now.

Jim Leslie
Industry Experts PanelThursday AI Workshop

Jim Leslie

CEO, Home Service Freedom

What he's covering

The Marketing Playbook That Keeps Phones Ringing When Everyone Else Is Slowing Down

Before HSF, Jim was CMO at A1 Garage Door, helping drive explosive growth by dialing in marketing, operations, and leadership systems. At Freedom 2026 he's breaking down the exact lead gen strategies that work in today's market.

Ellen Rohr
Industry Experts Panel

Ellen Rohr

Home Service Financial Expert · Author, How Much Should I Charge?

What she's covering

How To Stay Profitable When Everything Gets More Expensive

Ellen has spent decades teaching contractors the part most owners avoid: the numbers. She's turned around struggling shops by fixing pricing, cash flow, and the systems behind them. At Freedom 2026, she'll walk through the levers that protect your margins when labor, materials, and overhead keep climbing.

Keith Mercurio
Industry Experts Panel

Keith Mercurio

Founder & CEO, Ethical Influence Global · Leadership And Sales Trainer For The Trades

What he's covering

How To Turn Technicians Into Leaders Your Customers Trust

Keith started in the trades as a plumbing apprentice and has since spoken to nearly 30,000 people and guided more than 600 businesses on leadership, influence, and sales. His Ethical Influence Model teaches teams to sell in a way that serves the customer instead of pressuring them. At Freedom 2026, he'll show you how to build that into your crew.

AJ Jain
Confirmed 2026

AJ Jain

Co-Founder & CEO, Broccoli AI · Voice Marketing AI For Home Service

What he's covering

How To Find Out Which Marketing Dollars Actually Book Jobs

AJ is an engineer who went looking for the real problems in the trades by walking job sites and knocking on plumbers' doors, until a Sacramento plumbing owner gave him a shot. That partnership became Broccoli, now a leading voice marketing AI platform for home service. At Freedom 2026, he'll show you what your phone calls reveal about the money your marketing is really making.

Tyson Chen
Confirmed 2026

Tyson Chen

Founder & Co-CEO, Avoca AI · Backed by Kleiner Perkins

What he's covering

How To Answer Every Call And Book More Jobs Without Adding Staff

Tyson built AI for self-driving cars before pointing it at the problem every contractor knows: the calls that go unanswered. His company Avoca answers the phone around the clock, sounds human, and books straight into your system. At Freedom 2026, he'll break down what AI at the front desk looks like inside a home service business.

Al Levi
Industry Experts Panel

Al Levi

Founder, 7-Power Contractor · Author, The 7-Power Contractor

What he's covering

The 7 Power Systems That Let Your Business Run Without You

Al spent years running his family's plumbing and HVAC company before writing down every process that kept it moving, then spent the decades since teaching contractors to do the same. His seven powers turn an owner-dependent shop into one that runs on documented systems. At Freedom 2026, he'll show you what to write down first and how to get your team actually using it.

Madison Biddy
Industry Experts Panel

Madison Biddy

Director of Frontline Training at Home Service Freedom

What she's covering

How Your Frontline Turns Paid Leads Into Booked Jobs

Madison trains the CSRs, dispatchers, and office leaders who answer your phone, and she listens to the calls. Her SMILES framework treats call handling as a system rather than a script. At Freedom 2026 she'll break down what the best call teams do differently, and why booking rate is the cheapest number in your company to move.

Tyson Schroder
Industry Experts Panel

Tyson Schroder

Director of Sales Training at Home Service Freedom

What he's covering

How To Turn Technicians Into Closers Without Buying More Leads

Tyson has logged more than 3,000 hours coaching sales in home service, and the teams he trains have captured over $60 million in net new revenue in the past two years, from calls their techs were already running. At Freedom 2026 he'll lay out the Ethical Sales System, from the first knock to the signed agreement.

Luke Martin
A1 Leadership Panel

Luke Martin

COO, A1 Garage Door Service

On the panel

Running Operations Across 44 Locations And 19 States

Luke is COO of A1 Garage Door Service, the largest privately held residential garage door company in North America, and he came up through the business: VP of Door Sales and Installation, then Senior Vice President of Operations. He now oversees an operation running 44 locations across 19 states.

Brian Davenport
A1 Leadership Panel

Brian Davenport

VP of Operations, West Region, A1 Garage Door Service

On the panel

Scorecards That Get People To Correct Themselves

Brian runs A1's scorecard and leadership systems, and rose through operations management to Senior Vice President of Operations before taking the West region. He's known inside A1 for separating the metrics that are critical from the ones that are merely important, and for running scorecard conversations that get people to correct themselves.

Dustin Sims
A1 Leadership Panel

Dustin Sims

VP of Operations, A1 Garage Door Service

On the panel

What Dispatch And Automation Actually Fix

Dustin came up through the parts of the business most owners under-invest in. He ran dispatch at A1, then integrations and automation, before taking over operations. A Cal Poly San Luis Obispo engineer by training, his focus is the unglamorous process work that decides how many of your calls turn into revenue.

Reserve my seat at Freedom 2026

Before The Main Stage, There’s The VIP Dinner.

Featuring
Terry Crews.

Terry hosts NBC’s America’s Got Talent, now in its 20th season, and has been a series regular on three shows that each passed 100 episodes, among them the Golden Globe-winning Brooklyn Nine-Nine. He joins us at the VIP dinner, where VIP ticket holders and up get the chance to meet him in person. VIP Dinner appearance only, so it is not part of General Admission.

Terry Crews

Tuesday Night, Freedom Turns Into A Party.

Featuring Lil Jon.

Get ready to get low at this year’s Freedom afterparty (sponsored by Avoca). Lil Jon takes the stage right after the Cocktail Party wraps on Tuesday, October 27th. Already part of every ticket, General Admission and up, so bring your dancing shoes along with your notebook.

Lil Jon

Your bonus AI workshop · Why it can’t wait

This Isn’t Someday. It’s Already Moving Fast.

A year ago, 6% of consumers used AI to find local services. Now it’s 45%. That’s not a trend line you watch. That’s the ground moving under you.

Consumers using AI to find local services

A year ago6%
Today45%

7.5×The share grew seven and a half times over in a single year.

The new front door

Why A Perfect Profile Can Still Go Unseen

Your Google rank and your reviews still matter. But when a customer asks AI who to call, it reads them a short list before they ever reach your profile. There’s no page two.

What AI checks before it names anyone

  1. ConsistencyYour info lines up everywhere it shows up online.
  2. ReviewsWhat your customers are saying about you.
  3. A complete profileHow fully your Google Business Profile is filled out.
  4. Answer-ready pagesPages it can lift straight into an answer.
  5. FreshnessHow recently any of it was updated.

Then it answers

AI search

Who should I call near me to replace a 20-year-old HVAC system? I’d like financing.

Three companies stand out near you:

  1. Replacement specialist · Offers financing
  2. Strong reviews · Serves your area
  3. Family owned · Free estimates
Your companyRanks #1 on Google · 4.9★ reviewsNot mentioned
Jim runs real homeowner searches like this live. Then you run them on your own company.

The franchise it keeps naming didn’t earn that spot by being better than you. It built these signals while you were fighting over the map pack.

Every time AI names someone else, that’s a booked job on a competitor’s calendar and a first impression you lost before the phone ever rang.

The AI Search Playbook for Home Services

Four Hours, Working On Your Own Company

Thursday afternoon, the day after Freedom’s main stage wraps. The problem gets diagnosed in the open: Jim teaches each block and audits a real home-service company live, then you do the same work on yours.

  • Thu, Oct 29
  • 1:00 to 5:00 PM
  • Mandalay Bay
  • Bring a laptop

Two breaks, including one set aside to catch up and get help with your audit.

  1. The Search Shift

    How homeowner search is changing, and why ranking for a keyword isn’t the same as showing up in an AI answer.

  2. How Does AI See Your Company?

    Jim audits a real home-service company live. Then you start the AI Visibility Scorecard on yours.

  3. Why Would AI Recommend You?

    Your website, reviews, outside mentions and local signals: the evidence behind what you say about yourself.

  4. The Questions Your Market Is Asking

    Map the questions homeowners ask before they ever call, around one high-value service.

  5. Build Your AI Visibility Plan

    Turn the audit into a short list of priorities, not 75 to-dos, with an owner for each.

  6. What Jim Is Watching Next + Q&A

    What he’d pay attention to now, what he wouldn’t overreact to yet, and your questions.

Jim Leslie
Your instructor

Jim Leslie

CEO, Home Service Freedom · Former CMO & CTO, A1 Garage Door Service

Jim spent years inside home service as CMO and CTO at A1 Garage Door Service, helping drive the growth behind Tommy Mello’s $200M+ company (now $400M+). He’s also an engineer who writes his own software, so when he explains how AI decides who to recommend, it isn’t theory from the outside.

What it isn’t: a class on AI tools or prompt writing. No coding, no agency, and nobody’s going to tell you to have AI write 100 blog posts.

How To Get Your Workshop Seat

  1. Register for Freedom 2026 below. Every ticket bought now includes the workshop, General Admission and up.
  2. Pick the Thursday workshop at checkout when it asks which sessions you’re attending.
  3. Bring your laptop to Mandalay Bay on Thursday, October 29, at 1:00 PM.

It’s one room, and 2,000+ contractors are coming to Freedom. Once it’s full, it’s full.

Get my ticket + workshop seat

And that’s just Thursday

The Workshop Is The Encore. Freedom Is The Main Event.

Before the workshop come four days at Mandalay Bay with 2,000+ contractors: two days on the main stage, a full training day, and a VIP night to kick it off.

  1. Sun25VIP NightDinner with Terry CrewsVIP & Ultra
  2. Mon26Training DayTech and frontline training, breakouts and the vendor cocktail party
  3. Tue27Main StageEric Trump, Donald Trump Jr. and Tommy Mello, then Lil Jon after dark
  4. Wed28Main StageMartha McSally, Robert Herjavec and the A1 leadership panel
  5. Thu29AI WorkshopHands-on with Jim Leslie, 1:00 to 5:00 PMBonus

On The Agenda

A Sneak Peek Of What $100M+ Contractors Will Cover

To help you take advantage of these new opportunities, we've invited $10M to $100M+ contractors like Tommy Mello to cover the strategies you need to win the Gold Rush and build generational wealth.

01

How Top Contractors Hit $100M+ Goals While Most Struggle

Watch Jim Leslie break down the systems and mindsets that separate contractors who scale from those who stall.

02

How To Keep Your Phones Ringing Even As Ad Costs Rise

A veteran home service marketer breaks down what's actually working in lead gen right now, including the channels most contractors ignore while competitors eat their market share.

03

How To Sell More And Charge More Despite Crazy Competition

Kevin O'Leary shared the keys to sales success at Freedom 2025, including how to position your shop so customers stop objecting to your price.

04

How To Stay Profitable When Everything Gets More Expensive

Ellen Rohr walked Freedom 2025 attendees through the financial levers most owners ignore and how to protect your margins even when labor costs, materials, and overhead keep climbing.

05

How To Hire A Players And Grow The Ones You Have

Tommy Mello's top technician does $2 million a year. His bottom one does $400,000, on the same 500-person team. He breaks down who he calls every day, and why coaching your bottom 20% is the most expensive habit in your shop.

06

How To Use AI To Scale Without Working 80-Hour Weeks

Jim Leslie breaks down the exact AI tools and workflows HSF uses internally and how contractors at every revenue level can put them to work immediately to get more done with less overhead.

Hour By Hour

The Full Freedom 2026 Agenda

Four days at Mandalay Bay, from VIP registration on Sunday through the Wednesday close, plus Jim Leslie’s AI Search workshop on Thursday. Pick a day to see what's happening and when.

Sunday, October 25, 2026

  • 3:00 PMto 5:00 PM
    Registration

    VIP and ULTRA Registration

    Mandalay Foyer, 2nd Floor · VIP and ULTRA ticket holders only.

  • 6:00 PMto 9:00 PM
    Special Event

    VIP Event Sponsored by Broccoli

    Mandalay Ballroom · VIP and ULTRA ticket holders only.

All times are Pacific. Agenda is subject to change as speakers and sponsors are confirmed.

Last Year, In Three Minutes

Watch What Happened At Freedom 2025

Freedom 2025 highlight video

Results, In Their Words

Hear From Previous Attendees

Our profit jumped from $500K to $3.5 million in 12 months. Cody Johnson, Freedom attendee
We quadrupled our business in just a few years. Yoel, Freedom attendee

Here's What Other Past Attendees Had To Say

”
★★★★★

Having direct access to Tommy and his team of true industry experts is worth its weight in gold. The event blends big-picture vision with practical, hard-earned advice that directly improves how you build teams, deliver service, and scale.

Steve Dodge
Freedom attendee
”
★★★★★

What a great event! All the talkers had so much valuable information. Being able to network and talk with like-minded individuals was where a lot of the real gold nuggets were.

Vitaly Aspidov
Freedom attendee
”
★★★★★

Finally got to attend this year. This was not some rah-rah motivational BS, all practical, raw, and invaluable. I'm looking forward to implementing everything I learned.

Efren-Daniel Hernandez
Freedom attendee

Registration

Lock In Your Freedom 2026 Ticket

October 25 to 28, 2026 · Mandalay Bay · Las Vegas, Nevada
Every ticket bought now includes Jim Leslie’s AI Search workshop on Thursday, October 29.

Going fast

General Admission

Full access to the event, sessions, and networking

  • All keynote speeches
  • All conference sessions
  • Meals included
  • Premium vendor access
  • Cocktail networking

BonusThursday AI Search workshop with Jim Leslie

$997
Reserve my seat
Going fast

GA + Sales Training

Everything in GA plus one-day sales training

  • Everything in General Admission
  • One-day sales training

BonusThursday AI Search workshop with Jim Leslie

$1,397
Reserve my seat
Only 20 VIP seats left

VIP

Premium experience with direct speaker access

  • Everything in General Admission
  • Upgraded seating and swag
  • VIP Dinner
  • VIP Lounge access
  • Meet and greets with speakers
  • One-day sales or frontline training included

BonusThursday AI Search workshop with Jim Leslie

Learn more about VIP →
$3,997
Reserve my VIP seat
Sold out

Ultra

The full Freedom experience with private access to Tommy

  • Everything in VIP
  • Private dinner with Tommy Mello, 25 people
  • Front-row comfort seating
Sold out

Questions? Call or text Kayla at 602-581-7563. Group discounts available for 5+ tickets, email events@homeservicefreedom.com.

Complete Your Freedom 2026 Registration

Pick your tickets and check out securely, right here on the page. Your ticket includes Thursday’s AI Search workshop. When checkout asks which sessions you’re attending, pick it to hold your seat.

Get Your Freedom 2026 Tickets Secure Checkout

Conference Venue and Hotel

Mandalay Bay, Las Vegas

October 25th to 28th, 2026. We've secured discounted hotel rates for you that will be available after you purchase your ticket. Staying at Mandalay Bay isn't just about convenience, it's about making the most out of every moment.

  • Spacious, top-notch rooms steps from the event floor
  • 11-acre beach with a wave pool right on property
  • More dining options than you can imagine, all under one roof
  • Award-winning restaurants and live entertainment when sessions wrap

Great rooms, unbeatable access, and everything you need to make this trip productive and unforgettable.

Book your room using our passkey →
Mandalay Bay, Las Vegas
The Freedom general session room at Mandalay Bay

Still On The Fence

Frequently Asked Questions

Here are the most common questions we hear.

“Is the AI workshop really included with my ticket?”

Yes. Register for Freedom 2026 now and a seat in Thursday’s workshop comes with your ticket, General Admission and up, packages included. When checkout asks which sessions you’re attending, pick the Thursday AI Search workshop to hold your seat.

Seating is capped by the room, and it holds a fraction of the 2,000+ contractors coming to Freedom. Already registered? Text Kayla at (602) 581-7563 and she’ll get you sorted out for Thursday.

“I rank number one on Google. Isn’t that enough?”

Rank is the old front door. The customer asking ChatGPT never sees your rank, and your profile can be perfect and still go unseen. On Thursday you check it live, on your own company. If your name comes up, you’ll learn how to keep it there. If it doesn’t, you’ll know exactly why, and what to fix first, before you leave.

“Is this even real for my trade, in my town?”

You find out before the first break, on your own screen, with your town and your trade typed in. You don’t have to take anyone’s word for it. The room is the proof.

“I’m not technical. Is this a prompt-writing class?”

No, and you don’t need to be technical. You won’t write a line of code, and there’s no prompt writing. No coding, no agency. The work is judgment: knowing which signals actually move the answer. Jim audits a real home-service company live before you do the same on yours, and one of the breaks is set aside to catch up and get help.

If someone else runs your marketing, bring them. They’ll need their own Freedom ticket.

“I’ve sat through sessions like this before and nothing stuck.”

Fair. Most of them send you home with a vague plan, and a couple of weeks later you’re back to putting out fires. Thursday is built the other way around. You work on your own company all afternoon and walk out with your scorecard, your gap list and a 30/60/90 plan with an owner on every item. Bring the person who’ll run it and they can sit right beside you.

“The workshop is the day after Freedom. Do I need to stay longer?”

Yes, plan on Thursday afternoon. Freedom’s main stage wraps Wednesday, and the workshop runs 1:00 to 5:00 PM on Thursday, October 29, so book your flight home for Thursday night or later.

“What do I need to bring to the workshop?”

Your laptop and your company. You’ll work on your own business all afternoon, so be ready to pull up your website, your listings and your reviews. We’ll email a short prep list before the event.

“Why should I decide now instead of waiting?”

Firstly, AI, private equity, and retiring owners are already changing who wins in your market. Waiting doesn't pause any of that. The contractors who make the first move are the ones buying up shops, not the ones getting bought out or muscled out on leads.

Secondly, Freedom sold out the last 3 years in a row, and we had to turn people away at the door. We don't want you to be someone who missed out on gaining what it takes to elevate their business at such a pivotal time in the home service industry.

“What exactly do I get with each ticket?”
  • General Admission ($997) gets you every keynote, every conference session, meals, premium vendor access, and the cocktail networking night.
  • GA + Sales Training ($1,397) adds a full day of sales training on top of everything in GA.
  • GA + Frontline ($1,397) adds a full day of CSR and dispatch training on top of everything in GA. Learn more about Frontline Training →
  • VIP ($3,997) includes everything in GA plus upgraded seating and swag, the VIP dinner, VIP lounge access, meet-and-greets with speakers, and your choice of the Sales or Frontline training day.
  • Ultra included everything in VIP plus a private dinner with Tommy Mello (capped at 25 people) and front-row seating. Ultra is now sold out.
“Can I bring my leadership team or techs, and is it worth it for them?”

Absolutely. And in doing so, you'll spare yourself from walking out with the strategy, then go home and spend dozens of man-hours trying to explain “AI lead gen” to your frontline team who weren't in the room. Bring your ops lead, your marketing person, whoever actually implements what you learn.

Group rates kick in at 5+ tickets, so bringing your team usually costs less per person than you'd think.

“What if I'm not interested in private equity or selling my business?”

That's fine, nobody's pitching you a deal. But even if you never touch PE, your competitor might, and a capital injection changes what “competing” looks like in your market, whether you signed up for it or not. Same with AI and hiring. Come for the strategies that make your business stronger regardless of who eventually buys what.

“How is this different from every other ‘growth’ conference out there?”

Most growth conferences are run by people who've never actually run a home service company; they run conferences. And at those, you'll get all of the pomp and circumstance, but a lot less meat on the bone.

At Freedom, it's raw, pointed information. Every speaker here has built and scaled their business, some to nine figures. You're getting what actually worked (and what blew up in their face) from people with real payrolls on the line, not theory from someone who does the keynote circuit for a living.

“What if I'm just starting out and don't have $10M+ in revenue yet?”

The speakers built $10M–$100M+ companies, but none of them started there. The systems, the hiring playbook, the AI tools they're covering work whether you're at $500K or $50M, you just get to apply them earlier and skip a few years of expensive trial and error. Showing up small just means more runway before any of this gets harder to fix.

“Isn't networking just a bunch of salespeople trying to pitch me something?”

Fair concern. Nobody wants three days of business cards and cold pitches. That's exactly why we handpick attendees and vendors, so you're standing next to operators solving the same problems you are, not dodging sales reps. And if someone does pitch you, there's a decent chance it's because they already solved the exact problem you were complaining about five minutes earlier.

Reserve my seat at Freedom 2026

The Decision

Don't Wait For The Market To Move. Be The Reason It Did.

AI, private equity, and a marketing disruption aren't slowing down to give you time to catch up. Every quarter you wait is a quarter a competitor spends improving instead of you, whether that's automating their lead gen, raising capital to acquire shops, or locking up the search and ad channels you used to rely on.

Whether you scale and eventually sell for millions, or you're the one buying up other shops and building something bigger, the moment to start adapting is now, before your competitors decide what your market looks like next.

If you don't come

You'll wake up in a year or two wondering how your competitors pulled so far ahead, because they leapt on AI solutions while you waited, positioned themselves to be backed by PE while you hesitated, and locked down the search and ad channels that used to send you leads while you were still relying on what worked two years ago.

If you do come

Five years from now you're running a business you could sell for a much higher multiple. You're growing, buying up smaller shops, opening new locations, watching your name spread as the #1 contractor in your market, because you pivoted when it mattered, while still having time for your family.

This Is Freedom 2026: Built For Contractors Who Refuse To Get Left Behind.

2026 is the year you adapt on your terms, not your competitors'. For yourself, your family, and your employees.

Customers went from 6% to 45% using AI to find local services in a single year, and the ones it sends elsewhere never call to tell you they were looking. Register now and stay through Thursday: your seat in Jim Leslie’s AI Search workshop comes with your ticket.

Get my ticket + workshop seat