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250 Years of American Freedom

$250 Off Yours

October 26-28, 2026 · Mandalay Bay · Las Vegas

Limited Time · Ends July 31
Up To$250Off All Tiers

Offer expires July 31 · 11:59 PM ET

Get Yours Now →
Why You Can't Sit This One Out
Three forces are about to decide who owns home service.
Miss what's coming and your competitor won't. Here's what's hitting your market right now.
Force 01 · Artificial Intelligence
AI is booking the calls your team keeps missing.
The operators who've turned it on are quietly pulling leads away from everyone who hasn't.
Force 02 · Private Equity
Private equity is buying your market one competitor at a time.
Cash the biggest check of your life, or watch them roll up your town without you in it.
Force 03 · The Retirement Wave
A flood of owners is about to sell and retire.
The contractors ready to buy will 2-5x. Everyone else watches the deals go by.

Limited-Time Offer: Up to $250 off all tiers. Expires Friday, July 31 at 11:59 PM ET.

3,000+
Contractors Attending
$100M+
Avg Speaker Revenue
SOLD OUT
2023, 2024 & 2025

Here's What's In Store When You Grab This Offer Today

For a limited time, every ticket tier is discounted in honor of America's 250th Independence Day. This is the lowest price we've offered for Freedom 2026, and it's only available now through July 31.

Ticket Tier Regular Price Your Price You Save
General Admission $997 $797 $200 Off
GA + Tech Training $1,397 $1,147 $250 Off
GA + Frontline Training $1,397 $1,147 $250 Off
VIP $3,997 $3,747 $250 Off
Ultra $15,000 $14,750 $250 Off

Discount applied automatically at checkout. Offer expires July 31, 2026 at 11:59 PM ET.

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Three Forces Hitting Home Service At Once

Any one of these alone could reshape your business. All three are happening right now.

01
AI & Technology

AI Is Rewriting How Leads Get Won

Your lead costs keep climbing while the phone rings less than it did last year. A competitor across town is booking the calls you miss, and paying less to do it.

  • Cheaper, better leads without an agency
  • AI coaching that trains techs to upsell
  • Owners doubling average tickets in 30 days
02
Private Equity

Cash The Biggest Check Of Your Life

PE-backed roll-ups are moving into your market, outspending you on hiring and undercutting your pricing. You either sell on your terms, or you get squeezed on someone else's.

  • Sell at record valuations for a life-changing payday
  • Or buy up the shops they mismanage, cheap
  • Tommy has acquired 25+ companies this way
03
Baby Boomers Retiring

2-5x Your Growth By Buying Right

The owner down the road is retiring with no succession plan, and his book of business goes to whoever moves first. If that isn't you, it's the roll-up that just entered your market.

  • Profitable shops hitting the market with no successor
  • Loyal customers, trained techs, steady revenue
  • Buy right and multiply your growth

Do Nothing And This Buries The Business You Built

Here's how it plays out. AI hands your competitor cheaper leads and faster sales. That growth turns them into the shop private equity wants to back. With that capital behind them, they buy up the owners retiring around you and expand across your market one neighborhood at a time. Sit still and you are the one left behind.

Show up, and Freedom builds it bigger.

A Sneak Peek Of What $100M+ Contractors Cover

Real sessions from Freedom 2025. This is the caliber of operator you'll be in the room with.

How Top Contractors Hit $100M+ Goals While Most Struggle

Watch Jim Leslie break down the systems and mindsets that separate contractors who scale from those who stall.

How To Keep Your Phones Ringing Even As Ad Costs Rise

A veteran home service marketer breaks down what's actually working in lead gen right now, including the channels most contractors ignore while competitors eat their market share.

How To Sell More And Charge More Despite Crazy Competition

Kevin O'Leary shared the keys to sales success at Freedom 2025, including how to position your shop so customers stop objecting to your price.

How To Stay Profitable When Everything Gets More Expensive

Ellen Rohr walked Freedom 2025 attendees through the financial levers most owners ignore and how to protect your margins even when labor costs, materials, and overhead keep climbing.

How $100M Contractors Hire Hundreds Of Top Producers

Jodi Underhill, who helped place 2,500+ home service employees, shared the hiring system that lets top shops build winning teams fast, even in markets where "nobody wants to work."

How To Use AI To Scale Without Working 80-Hour Weeks

Jim Leslie breaks down the exact AI tools and workflows HSF uses internally and how contractors at every revenue level can put them to work immediately to get more done with less overhead.

The Lineup Tommy Built For This Moment

Every speaker has built and scaled at the highest level. This year's lineup was assembled specifically for the moment the industry is in right now.

Eric Trump
Eric TrumpConfirmed 2026
Executive Vice President, The Trump Organization · NYT Bestselling Author
How To Scale a Global Brand, Protect It Under Pressure, and Know When To Expand

Eric Trump has spent two decades running the day-to-day of one of the world's most recognized real estate and hospitality brands. Strip away the name and it's the same work you do every day: job sites, crews, vendors, budgets, and deadlines, at nine-figure scale. He's built teams across construction, financing, and branding. At Freedom 2026, he'll break down what it takes to grow a brand across industries, defend it when it's under attack, and decide when the moment is right to expand.

Robert Herjavec
Robert HerjavecConfirmed 2026
Emmy Award-Winning Executive · Lead Shark, Shark Tank
How To Grow and Build a Business That Creates Generational Wealth

Robert's most recent company grew from 2 employees to nearly 1,000 and generated over a billion dollars of value before he sold it to private equity. He's built during disruption before. At Freedom 2026, he'll share what it takes to grow when the landscape is shifting fast.

Martha McSally
Martha McSallyConfirmed 2026
First Woman to Fly a U.S. Air Force Fighter Jet in Combat · Former U.S. Senator
How To Lead Under Pressure and Build a Team That Performs When It Matters Most

When everything around you is uncertain and moving fast, leadership is the variable that determines who wins. Martha's done it at the highest stakes imaginable. At Freedom 2026, she'll show you how to lead yourself first, build high-trust teams, and execute with clarity when the pressure is on.

Tommy Mello
Tommy MelloConfirmed 2026
Founder, A1 Garage Door Service · Home Service Freedom
How To Build a $200M+ Home Service Business and What He'd Do Differently

Tommy built A1 from a one-truck operation into a $200M+ company. He's spent the last two years embedding AI into every corner of that business, from lead generation to tech training to operations. At Freedom 2026, he's pulling back the curtain on what's working right now and the mistakes most contractors are still making.

Jim Leslie
Jim LeslieConfirmed 2026
CEO, Home Service Freedom
The Marketing Playbook That Keeps Phones Ringing When Everyone Else Is Slowing Down

Jim works alongside Tommy Mello day to day to run Home Service Freedom and equip members to scale. Before HSF he was CMO at A1 Garage Door Service, where he drove explosive growth by dialing in marketing, operations, and leadership systems. At Freedom 2026, he's breaking down the AI-assisted lead gen strategies working in today's market, including the channels most contractors overlook while competitors take share.

Ellen Rohr
Ellen RohrConfirmed 2026
Home Service Financial Expert · Author, How Much Should I Charge?
How To Stay Profitable When Everything Gets More Expensive

Ellen has spent decades teaching contractors the part most owners avoid: the numbers. She's turned around struggling shops by fixing pricing, cash flow, and the systems behind them. At Freedom 2026, she'll walk through the levers that protect your margins when labor, materials, and overhead keep climbing.

Boris Valkov
Boris ValkovConfirmed 2026
Co-Founder & CEO, Lace AI · Ex-Meta AI, Built PyTorch
How To Turn the Calls You Already Get Into Booked Revenue

Boris spent over a decade as an AI engineer at Meta, where he helped build PyTorch. He now runs Lace AI, software that listens to your call center and surfaces the revenue your team is leaving on the table. At Freedom 2026, he'll show how operators are using AI to win back the calls they already pay for.

Tyson Chen
Tyson ChenConfirmed 2026
Founder & Co-CEO, Avoca AI · Backed by Kleiner Perkins
How To Answer Every Call and Book More Jobs Without Adding Staff

Tyson built AI for self-driving cars before pointing it at the problem every contractor knows: the calls that go unanswered. His company Avoca answers the phone around the clock, sounds human, and books straight into your system. At Freedom 2026, he'll break down what AI at the front desk looks like inside a home service business.

More speakers being announced. Registered attendees will be the first to know.

Lock In Your Discounted Ticket

October 26-28, 2026 · Mandalay Bay · Las Vegas, Nevada

This offer expires Friday, July 31 at 11:59 PM ET. After that, prices return to full.

General Admission
★ ★ ★ ★ ★
$797
reg. $997
You Save $200
  • All keynote speeches
  • All conference sessions
  • Meals included
  • Premium vendor access
  • Cocktail networking
Reserve My Seat →
GA + Tech Training
★ ★ ★ ★ ★
$1,147
reg. $1,397
You Save $250
  • Everything in General Admission
  • One-day technician training
Reserve My Seat →
GA + Frontline
★ ★ ★ ★ ★
$1,147
reg. $1,397
You Save $250
  • Everything in General Admission
  • One-day CSR + dispatch training
Reserve My Seat →
VIP
★ ★ ★ ★ ★
$3,747
reg. $3,997
You Save $250
  • Everything in General Admission
  • Upgraded seating + swag
  • VIP dinner + lounge access
  • Meet-and-greets with speakers
  • Free access to tech / frontline training
Reserve My VIP Seat →
Ultra
★ ★ ★ ★ ★
$14,750
reg. $15,000
You Save $250
  • Everything in VIP
  • Private brunch with Tommy Mello (25 people)
  • Front-row comfort seating
  • Hotel room included
Reserve My Ultra Seat →

Claim Your Discounted Seat

Up to $250 off. Offer ends July 31 at 11:59 PM ET.

Frequently Asked Questions

The event is months away. Why decide now?

Because the best in the business don't wait for opportunities, they create them. AI isn't slowing down and neither are your competitors. The owners who get in the room at Freedom 2026 will have a head start that's hard to close. Why wait?

The ticket and travel costs feel like a lot.

Freedom 2026 is not a cost, it's an investment. If this event gives you one AI strategy that adds $10,000 to your bottom line, wouldn't that be worth it? And with this offer, you're already saving up to $250 off the gate price.

Isn't networking just salespeople pitching me?

We handpick attendees and vendors so you're connecting with the best business owners and industry leaders. As one attendee put it: "Being able to network with like-minded individuals was where a lot of the real gold nuggets were."

I'm tired of events that are all hype, no action.

You'll get a little motivation, but you go home with strategies that move the needle. A 2025 attendee said: "This was not some rah-rah motivational BS. All practical, raw, and invaluable."

Mandalay Bay, Las Vegas at night
Conference Venue & Hotel

Mandalay Bay, Las Vegas

October 26-28, 2026 · Las Vegas, Nevada

We've secured discounted hotel rates that unlock after you grab your ticket. Staying at Mandalay Bay isn't just convenient, it's how you get the most out of every moment.

  • Spacious rooms steps from the event floor
  • An 11-acre beach and wave pool right on property
  • More dining under one roof than you can get through
  • Award-winning restaurants and live entertainment when sessions wrap
Book Your Room Using Our Passkey →
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Don't Miss What Might Be Your Best Opportunity To Build Generational Wealth

Whether you scale your shop and sell to private equity for millions, or you buy up other shops and build a $100M company, this is the time to take massive action before your competitors do.

If you don't come...

You'll watch this opportunity pass by. You'll be working harder for thinner margins, paying more for leads, struggling to hire solid techs, and wondering when your market got so much harder to win in.

If you do come...

Five years from now you're running a business you could sell for five or ten million. You're growing, buying up smaller shops, opening new locations, watching your name spread as the #1 contractor in your market, while still having time for your family.

It's all in the name after all. Freedom 2026.

2026 is the year you start to build your financial and time freedom. For yourself and your family. And your employees.

Reserve My Seat At Freedom 2026
Offer expires Friday, July 31, 2026 at 11:59 PM ET
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Only  Discounted Days Left Offer ends Fri Jul 31, 11:59 PM ET
Claim My $250 Off →